BUSRA DEMIRCI // BAY AREA, CA
I design products that empower people to focus on what matters—being human.
Driving innovation at Instagram, I lead design for emerging platforms and new design systems—directly contributing to a 240% increase in usage across 2 billion users.
I’ve shipped 12+ groundbreaking 0→1 products spanning Reels, Feed, and Stories creation, video editing, AR effects, creative tools, camera, mixed reality, and wearables—pushing the boundaries of digital experiences.
Awards
50 Under 30: Outstanding Women in Creative and Digital
Multimedia & Interface Design Winner — International Design Awards
The UX Awards: 1st Place People’s Choice
Business Leader of the Year — Boca Raton
Speaking
Innovation is Dead — Digital Design Days
Responsible Design Matters — Layers at WWDC
The Power of Human Centered Design — 500 Startups
Microinteractions — Idfive
Education
MS — Interaction Design, Information Architecture
University of Baltimore
BS — Computer Science, Management Information Systems, Business Marketing
Florida Atlantic University