Camera + Editing

Suite of creative tools, foundational ecosystems, and capture technology.

For 3 years, I led the Instagram Creation Experiences team. I was responsible for content capture and editing across Camera, Reels, Feed, Creative tooling, Audio/Music, Computer Vision ML, and Spark AR Platform—accounting for 50% time spent on the app.

We shipped 0-1 foundational systems, 20+ product features, and 15+ creative tools resulting in a 250 million increase in users actively creating on the app.